There are two distinct groups of women this program is for. Firstly, it is designed by service providers for service providers who need training on how to deliver a specific service as part of their offer. These women should have participated in at least one prior launch and have existing clientele. They have most likely experienced difficulty managing clients, struggled with knowing how to build a specific launch timeline and felt burnt out after managing a chaotic launch. This will mostly include Virtual Assistants and OBMs.
The second group of women is comprised of individual business owners who have a proven offer or product that they need help launching. These women have already launched this offer, at least once, and have either felt like it was a "failure" or have hesitated to launch again after their prior experience.